Senior Public Information Officer
Utah Department of Transportation
Nile Easton is the Director of Communications for the Utah Department of Transportation. He is a primary media contact and is familiar with department issues and projects. He is also Vice President, Public Relations at Utah Farm Bureau Federation and a graduate of Utah State University.
Showing posts with label BIO. Show all posts
Showing posts with label BIO. Show all posts
Lexie Kite
PhD Student at U of U, freelance journalist for several publications including Salt Lake Magazine, freelance PR specialist for companies including O.C. Tanner, Harley Davidson
Lexie Kite is a 2006 graduate of USU, where she earned a dual Bachelors degree in Speech Communication and Print Journalism. She will receive her Masters of Communication degree next month from the U of U, where she works as a graduate teaching fellow, and will begin her PhD in the fall. Lexie wrote for The Herald Journal for two years before moving to Salt Lake and beginning work as a freelance writer for Salt Lake Magazine and freelance PR specialist for OC Tanner, Harley Davidson, and others.
UTAHPR2009
Lexie Kite is a 2006 graduate of USU, where she earned a dual Bachelors degree in Speech Communication and Print Journalism. She will receive her Masters of Communication degree next month from the U of U, where she works as a graduate teaching fellow, and will begin her PhD in the fall. Lexie wrote for The Herald Journal for two years before moving to Salt Lake and beginning work as a freelance writer for Salt Lake Magazine and freelance PR specialist for OC Tanner, Harley Davidson, and others.
UTAHPR2009
Krachel Greenwood
Communications Manager
Make-A-Wish Foundation® of Utah
Krachel joined the Make-A-Wish Foundation® of Utah in December of 2007. She graduated from the University of Utah with a Bachelors degree in Communications. Her professional career began at KCEC-TV, a community-based television station in St. George, UT. Krachel then transferred to KTVX (ABC 4) in Salt Lake City where she would spend the next four years, and seeing first hand the stories that would change our nation, such as the Elizabeth Smart Kidnapping case and the fall of the World Trade Towers on September 11, 2001.
Krachel moved to Cheyenne, WY in 2003 to become Executive Producer of KGWN, and later News Director. While working in Cheyenne she worked closely with the Special Friends program and even headed up a weekly segment featuring a child looking for a mentor.
In 2005 she returned to the Beehive State to produce the 9:00 pm news for KSTU (Fox 13). She decided to leave the daily grind of reporting bank robberies and murders in search of a career that would be more fulfilling and says she has found that with Make-A-Wish. It is the mission of the Make-A-Wish Foundation to grant wishes to children with life-threatening medical experiences to enrich the human experience through hope, strength and joy. Last year, in Utah alone, 140 wishes were granted. That’s an average of 3-4 wishes a week! The average wish costs $5,000 in cash, and the Foundation exists only because of generous donations from individuals, corporations, schools and other youth groups, as well as money that is generated from grants and special events, both internal and external.
UTAHPR2009
Make-A-Wish Foundation® of Utah
Krachel joined the Make-A-Wish Foundation® of Utah in December of 2007. She graduated from the University of Utah with a Bachelors degree in Communications. Her professional career began at KCEC-TV, a community-based television station in St. George, UT. Krachel then transferred to KTVX (ABC 4) in Salt Lake City where she would spend the next four years, and seeing first hand the stories that would change our nation, such as the Elizabeth Smart Kidnapping case and the fall of the World Trade Towers on September 11, 2001.
Krachel moved to Cheyenne, WY in 2003 to become Executive Producer of KGWN, and later News Director. While working in Cheyenne she worked closely with the Special Friends program and even headed up a weekly segment featuring a child looking for a mentor.
In 2005 she returned to the Beehive State to produce the 9:00 pm news for KSTU (Fox 13). She decided to leave the daily grind of reporting bank robberies and murders in search of a career that would be more fulfilling and says she has found that with Make-A-Wish. It is the mission of the Make-A-Wish Foundation to grant wishes to children with life-threatening medical experiences to enrich the human experience through hope, strength and joy. Last year, in Utah alone, 140 wishes were granted. That’s an average of 3-4 wishes a week! The average wish costs $5,000 in cash, and the Foundation exists only because of generous donations from individuals, corporations, schools and other youth groups, as well as money that is generated from grants and special events, both internal and external.
UTAHPR2009
Tim Brown
Partner
Richter7
For more than 25 years, Tim Brown has been utilizing quick wit and creative thinking to promote his clients, tackle publicly damaging issues and provide national media with publicity angles that make for great stories. Tim will share his secrets to creative thinking and generating ideas – the very processes he uses to publicize his clients to national reporters. He believes you can improve your own marketability and value to future employers by learning how to generate better ideas and solutions no matter challenge. Having begun his career at International Public Relations Co., in Los Angeles, Tim is partner and executive vice president of public relations at Richter7, the most creative advertising/PR/web firm in Salt Lake City. He has handled creative PR efforts for such clients as USANA, Questar; Southwest Airlines; UTA TRAX; Cafe Rio; The Home Depot; Hard Rock Café; Jackson Hole Mountain Resort; Park City; Disney/Touchstone Pictures; Mrs. Fields Cookies; Dairy Farmers of Utah; and the Polynesian Cultural Center in Hawaii. With clients from New York to Hawaii, Richter7’s range of creative and strategic services include social marketing, public relations, publicity campaigns, web marketing, creative services (writers, producers, designers, etc.), media planning and buying, advertising in traditional mass media and online media, market research, brand analysis and strategic planning, and database marketing.
UTAHPR2009
Richter7
For more than 25 years, Tim Brown has been utilizing quick wit and creative thinking to promote his clients, tackle publicly damaging issues and provide national media with publicity angles that make for great stories. Tim will share his secrets to creative thinking and generating ideas – the very processes he uses to publicize his clients to national reporters. He believes you can improve your own marketability and value to future employers by learning how to generate better ideas and solutions no matter challenge. Having begun his career at International Public Relations Co., in Los Angeles, Tim is partner and executive vice president of public relations at Richter7, the most creative advertising/PR/web firm in Salt Lake City. He has handled creative PR efforts for such clients as USANA, Questar; Southwest Airlines; UTA TRAX; Cafe Rio; The Home Depot; Hard Rock Café; Jackson Hole Mountain Resort; Park City; Disney/Touchstone Pictures; Mrs. Fields Cookies; Dairy Farmers of Utah; and the Polynesian Cultural Center in Hawaii. With clients from New York to Hawaii, Richter7’s range of creative and strategic services include social marketing, public relations, publicity campaigns, web marketing, creative services (writers, producers, designers, etc.), media planning and buying, advertising in traditional mass media and online media, market research, brand analysis and strategic planning, and database marketing.
UTAHPR2009
Pete Codella, APR
President
Codella Marketing
Pete Codella is Accredited in public relations and has 15 years experience as a professional business communicator. He operates Codella Marketing in Salt Lake City and excels where technology meets the practice of public relations. His hosted, social media equipped online newsroom solution—NewsCactus—was created in 2006. It remains the market’s most cost-effective online newsroom solution and the only one developed by an Accredited public relations practitioner.
This year Codella was one of six founding members of the Social Media Club of Salt Lake City where he currently serves as chapter president. Codella is the first and only person to serve as president of the Las Vegas chapters of the International Association of Business Communicators and Public Relations Society of America. He has received numerous awards from both organizations and is the 2007 recipient of the IABC/Las Vegas President’s Award and Communicator of the Year award, the highest honor bestowed on a chapter member. He has also served on the PRSA Western District board and for two years as a national executive committee member of the PRSA Independent Practitioners Alliance.
Before moving to Utah in October of 2008 Codella taught Fundamentals of Public Relations as an adjunct professor at the University of Nevada, Las Vegas in the Division of Educational Outreach. Codella’s professional experience includes working in corporate communications for Merrill Lynch, at BYU, serving as general manager for a Las Vegas public relations firm, and public relations director for a Vegas advertising agency. He has operated Codella Marketing—from Nevada and now Utah—for more than six years. An avid blogger and social media aficionado, he is a fortunate husband and proud father who enjoys spending time with his young family and their energetic weimaraner.
UTAHPR2009
Codella Marketing
Pete Codella is Accredited in public relations and has 15 years experience as a professional business communicator. He operates Codella Marketing in Salt Lake City and excels where technology meets the practice of public relations. His hosted, social media equipped online newsroom solution—NewsCactus—was created in 2006. It remains the market’s most cost-effective online newsroom solution and the only one developed by an Accredited public relations practitioner.
This year Codella was one of six founding members of the Social Media Club of Salt Lake City where he currently serves as chapter president. Codella is the first and only person to serve as president of the Las Vegas chapters of the International Association of Business Communicators and Public Relations Society of America. He has received numerous awards from both organizations and is the 2007 recipient of the IABC/Las Vegas President’s Award and Communicator of the Year award, the highest honor bestowed on a chapter member. He has also served on the PRSA Western District board and for two years as a national executive committee member of the PRSA Independent Practitioners Alliance.
Before moving to Utah in October of 2008 Codella taught Fundamentals of Public Relations as an adjunct professor at the University of Nevada, Las Vegas in the Division of Educational Outreach. Codella’s professional experience includes working in corporate communications for Merrill Lynch, at BYU, serving as general manager for a Las Vegas public relations firm, and public relations director for a Vegas advertising agency. He has operated Codella Marketing—from Nevada and now Utah—for more than six years. An avid blogger and social media aficionado, he is a fortunate husband and proud father who enjoys spending time with his young family and their energetic weimaraner.
UTAHPR2009
Rolf D. Koecher
Executive Editor
Davis County Clipper
Ten years public relations experience for some of the largest
companies among the Fortune 500, including Dow Chemical and Ashland Oil.
Duties included traveling extensively to remote Andean villages as well as to most major cities in Mexico, Central America, South America and the Caribbean as editor of a tri-lingual company magazine for Dow Chemical. Duties also included photography plus supervision of corporate video productions and production of television commercials.
Have written and produced corporate annual reports, quarterly reports and 10Ks, as well as company magazines, newsletters, position papers and brochures. Have also written speeches for top corporate executives.
In the publishing field, served as an intern and Washington Correspondent for the Deseret news, as a reporter for the Las Vegas Review-Journal, and as editor of the Amarillo Observer, an investigative city magazine in Texas. For the past 11 years, have served as Executive Editor of the Davis County Clipper newspaper, and have supervised other Clipper publications such as Utah Spirit magazine and Today in Dixie magazine. Also have designed and continue to supervise the company's websites.
In recent years, the Clipper has won hundreds of journalism awards and has been named Utah's top weekly five times.
UTAHPR2009
Davis County Clipper
Ten years public relations experience for some of the largest
companies among the Fortune 500, including Dow Chemical and Ashland Oil.
Duties included traveling extensively to remote Andean villages as well as to most major cities in Mexico, Central America, South America and the Caribbean as editor of a tri-lingual company magazine for Dow Chemical. Duties also included photography plus supervision of corporate video productions and production of television commercials.
Have written and produced corporate annual reports, quarterly reports and 10Ks, as well as company magazines, newsletters, position papers and brochures. Have also written speeches for top corporate executives.
In the publishing field, served as an intern and Washington Correspondent for the Deseret news, as a reporter for the Las Vegas Review-Journal, and as editor of the Amarillo Observer, an investigative city magazine in Texas. For the past 11 years, have served as Executive Editor of the Davis County Clipper newspaper, and have supervised other Clipper publications such as Utah Spirit magazine and Today in Dixie magazine. Also have designed and continue to supervise the company's websites.
In recent years, the Clipper has won hundreds of journalism awards and has been named Utah's top weekly five times.
UTAHPR2009
Sarah Reale
Public Relations Specialist
Utah State University Public Relations and Marketing
Sarah Reale graduated from the USU Journalism and Communications department with an emphasis in public relations in 2007. After graduation she worked for the Utah State House of Representatives as the Assistant to the Speaker of the House. When an opportunity arose to return to USU to work in the Public Relations and Marketing office, she couldn't resist. She is the public relations specialist for USU's Provost, President, Government Relations office, athletics department, student services and the USU admissions department. She is also currently pursuing her master's degree in political science and will graduate in 2010.
UTAHPR2009
Utah State University Public Relations and Marketing
Sarah Reale graduated from the USU Journalism and Communications department with an emphasis in public relations in 2007. After graduation she worked for the Utah State House of Representatives as the Assistant to the Speaker of the House. When an opportunity arose to return to USU to work in the Public Relations and Marketing office, she couldn't resist. She is the public relations specialist for USU's Provost, President, Government Relations office, athletics department, student services and the USU admissions department. She is also currently pursuing her master's degree in political science and will graduate in 2010.
UTAHPR2009
Ron Gunnell
Ron with Michael S. Lewis Co-founded The Paradigm Group in 1999. The Paradigm Group has three areas of focus, Venture Capital, Entertainment, and Real Estate. Paradigm Venture Partners strategic investment portfolio includes, Fiber Optics, Stored Valued Credit Card Processing, and Consumer Credit Financing. Paradigm Development specializes in large Commercial Real estate ventures. Paradigm Worldwide Entertainment provides programming software for municipality owned television stations, as well as producing documentaries.
No stranger to Fortune 100 companies earlier in his career, he Co-Founded Health Benefits America (HBA) which became one of the nations premier outsourcing benefit management solutions. HBA provided services to many respected Fortune 100 companies including General Motors, Bank of America, TRW, Rockwell International, Chrysler, `PepsiCo, FedEx, K-Mart, Sears, Citibank, Chevron, Eastman Kodak, Xerox, Marriott Corp, Price Waterhouse, DHL, and J.C. Penney. HBA was acquired by Automatic Data Processing, Inc (ADP) in 1996. Ron stayed on as an executive with ADP until late 1998.
Ron currently serves on a number of Boards, including Galileo Financial, Hale Center Theatre, University of Utah School of Music, Founding Trustee - Operation Kids, The President’s National Advisory Board Utah Valley State University, National Advisory Board Best of State, and International Advisory Board Chairman for Enterprise Mentors International, Southern Virgina University Advisory Board, and Special Liason for the Utah Symphony. Under Governor Walker he served on the Governors Global Economic Council.
He has been a member of the Mormon Tabernacle Choir since 1997. He was called and set apart as Assistant to the President for Special Projects for The Mormon Tabernacle Choir in 2001. His primary responsibilities include securing and negotiating for guest artists and celebrities to perform with the Choir. He has worked with many guest artists including, Gladys Knight, Roma Downey, Angela Lansbury, Walter Cronkite, Mike Wallace, Anthony Hopkins, Tony Robbins, Bryn Terfel, Frederica Von Stade, Ronan Tynan, Audra McDonald, Peter Graves, Renee Fleming, and Sissel, The King’s Singers, and most recently Edward Herrmann and Brian Stokes Mitchell.
Ron Graduated with a degree in Public Relations and Psychology from Brigham Young University in 1978. He is married to Kaye Ashby Gunnell and has three daughters, Kristen 20, Lauren 18, and Natilyn 10.
UTAHPR2009
No stranger to Fortune 100 companies earlier in his career, he Co-Founded Health Benefits America (HBA) which became one of the nations premier outsourcing benefit management solutions. HBA provided services to many respected Fortune 100 companies including General Motors, Bank of America, TRW, Rockwell International, Chrysler, `PepsiCo, FedEx, K-Mart, Sears, Citibank, Chevron, Eastman Kodak, Xerox, Marriott Corp, Price Waterhouse, DHL, and J.C. Penney. HBA was acquired by Automatic Data Processing, Inc (ADP) in 1996. Ron stayed on as an executive with ADP until late 1998.
Ron currently serves on a number of Boards, including Galileo Financial, Hale Center Theatre, University of Utah School of Music, Founding Trustee - Operation Kids, The President’s National Advisory Board Utah Valley State University, National Advisory Board Best of State, and International Advisory Board Chairman for Enterprise Mentors International, Southern Virgina University Advisory Board, and Special Liason for the Utah Symphony. Under Governor Walker he served on the Governors Global Economic Council.
He has been a member of the Mormon Tabernacle Choir since 1997. He was called and set apart as Assistant to the President for Special Projects for The Mormon Tabernacle Choir in 2001. His primary responsibilities include securing and negotiating for guest artists and celebrities to perform with the Choir. He has worked with many guest artists including, Gladys Knight, Roma Downey, Angela Lansbury, Walter Cronkite, Mike Wallace, Anthony Hopkins, Tony Robbins, Bryn Terfel, Frederica Von Stade, Ronan Tynan, Audra McDonald, Peter Graves, Renee Fleming, and Sissel, The King’s Singers, and most recently Edward Herrmann and Brian Stokes Mitchell.
Ron Graduated with a degree in Public Relations and Psychology from Brigham Young University in 1978. He is married to Kaye Ashby Gunnell and has three daughters, Kristen 20, Lauren 18, and Natilyn 10.
UTAHPR2009
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Conference Information and Theme
"Position to Win" is a conference designed to show professionals and students the way to create a professional persona and winning business. Utah’s cutting edge public relations experts will delve into key issues including social media, search engine optimization, maximizing the client-agency relationship, negotiating with journalists, preventing PR mistakes and unveiling creative genius. Not only will presenters teach in theory but, more importantly, they’ll show how it’s put into practice. Students, professionals and the general public will walk away from the conference feeling energized and engaged with tools necessary to put them in a “Position to Win!”
The conference will be in the Eccles Conference Center at USU on
April 13th from 9:30 to 3:30
UTHAPR2009
Presentation Descriptions
Ron Gunnell
PR - Perception-Reception. The Art of Perception in Business and in Life
Pete Codella
Social Media and Search Marketing
How social media has changed the role of public relations practitioners. A discussion of the new rules of marketing and public relations, what an effective online marketing strategy is, and a description of the current social media puzzle from a public relations perspective. Call it search engine optimization, search marketing or inbound marketing, securing top search placement is now paramount to any successful communication campaign. We’ll discuss utilization of online tools — many of them free social media tools — to help secure top search placement.
Tim Brown
Wake Up Your Creative Genius
Tim Brown trains executives to create and produce great ideas by teaching them to: • Think like a kid again; • Think outside rigid parameters; • Work outside your comfort zone; • Respond to challenges creatively; • Generate effective solutions to problems; and • Pry open your creative thinking.
Presentation Components 1. Applying tips of creative genius 2. Filling your bucket 3. Getting out of your rut 4. Tips of discovering winning ideas 5. The “Ricochet Effect” 6. Mastering the game of “What if…” 7. Questions that spark the imagination 8. The outside advantage – a third party perspective 9. Better brainstorming
Krachel Greenwood
Media Relations and the Non-Profit Industry
Thinking about working as a public relations specialist in the non-profit sector? Come find out what’s going to help you land your story in the ‘news’. I’ll share lots of personal stories while focusing on the following points: How to Get Your Story Publicized They say if it bleeds it leads, so how do I still get my story in the news if it doesn’t bleed? Press Releases – How Important Are They? I’ve got my who and where and what and why, but is it really necessary to write it down? Event Day, Now What? The media contacted you and said they’re interested in your story, now what?
Sarah Reale
Marketing to High School Students Using Web 2.0
High school students today are living through text messages, Facebook, and YouTube. Guided by Utah State University's director of admissions, Jenn Putnam (also a PR graduate) USU dove right into Web 2.0 by creating publications, media productions, and web material for this millennia generation. Fun. Flashy. Hip. Students can't help but become Aggie
Lexie Kite
Public Relations Specialist vs. Journalist: Negotiating Your Territory
This presentation will cover the often complicated relationship between PR specialists and journalists. We will discuss what expectations both parties may have in the professional relationship, the difficulties of negotiating both parties' responsibilities, and what it is like to work in either field or a combination of the two.
Rolf Koecher
An Editor's view: Major public relations disasters, and how to avoid them.
From Watergate to Utah's battle over school vouchers, a review of things that have gone woefully wrong and how to prevent the same mistakes: 1. How a U.S. President was hounded from office. And why a Wall Street tycoon fell from his perch as a media darling, ending up as a "greenmailer" and a man without a company. 2. It did happen here: How an entire community was duped by flag-waving, patriotic songs, Boy Scouts marching and the chanting of slogans to unwittingly clamor for an end to freedom of the press. 3. Why a U.S. Congressman, a county judge and two district attorneys were thrown out of office after holding their positions for years. When the voters get confused, everybody loses. 4. When life hands you a no-win bombshell: Choosing between your job or going to jail for bribing a foreign government. 5. One of the ugliest chapters in recent history: How the Utah Supreme Court saved the state's sanity in the battle over school vouchers. 6. Things to do and not to do: A survival guide for those in public relations.
Chris Thomas & Nile Easton
Maximizing the Client Agency Relationship
UTAHPR2009
PR - Perception-Reception. The Art of Perception in Business and in Life
Pete Codella
Social Media and Search Marketing
How social media has changed the role of public relations practitioners. A discussion of the new rules of marketing and public relations, what an effective online marketing strategy is, and a description of the current social media puzzle from a public relations perspective. Call it search engine optimization, search marketing or inbound marketing, securing top search placement is now paramount to any successful communication campaign. We’ll discuss utilization of online tools — many of them free social media tools — to help secure top search placement.
Tim Brown
Wake Up Your Creative Genius
Tim Brown trains executives to create and produce great ideas by teaching them to: • Think like a kid again; • Think outside rigid parameters; • Work outside your comfort zone; • Respond to challenges creatively; • Generate effective solutions to problems; and • Pry open your creative thinking.
Presentation Components 1. Applying tips of creative genius 2. Filling your bucket 3. Getting out of your rut 4. Tips of discovering winning ideas 5. The “Ricochet Effect” 6. Mastering the game of “What if…” 7. Questions that spark the imagination 8. The outside advantage – a third party perspective 9. Better brainstorming
Krachel Greenwood
Media Relations and the Non-Profit Industry
Thinking about working as a public relations specialist in the non-profit sector? Come find out what’s going to help you land your story in the ‘news’. I’ll share lots of personal stories while focusing on the following points: How to Get Your Story Publicized They say if it bleeds it leads, so how do I still get my story in the news if it doesn’t bleed? Press Releases – How Important Are They? I’ve got my who and where and what and why, but is it really necessary to write it down? Event Day, Now What? The media contacted you and said they’re interested in your story, now what?
Sarah Reale
Marketing to High School Students Using Web 2.0
High school students today are living through text messages, Facebook, and YouTube. Guided by Utah State University's director of admissions, Jenn Putnam (also a PR graduate) USU dove right into Web 2.0 by creating publications, media productions, and web material for this millennia generation. Fun. Flashy. Hip. Students can't help but become Aggie
Lexie Kite
Public Relations Specialist vs. Journalist: Negotiating Your Territory
This presentation will cover the often complicated relationship between PR specialists and journalists. We will discuss what expectations both parties may have in the professional relationship, the difficulties of negotiating both parties' responsibilities, and what it is like to work in either field or a combination of the two.
Rolf Koecher
An Editor's view: Major public relations disasters, and how to avoid them.
From Watergate to Utah's battle over school vouchers, a review of things that have gone woefully wrong and how to prevent the same mistakes: 1. How a U.S. President was hounded from office. And why a Wall Street tycoon fell from his perch as a media darling, ending up as a "greenmailer" and a man without a company. 2. It did happen here: How an entire community was duped by flag-waving, patriotic songs, Boy Scouts marching and the chanting of slogans to unwittingly clamor for an end to freedom of the press. 3. Why a U.S. Congressman, a county judge and two district attorneys were thrown out of office after holding their positions for years. When the voters get confused, everybody loses. 4. When life hands you a no-win bombshell: Choosing between your job or going to jail for bribing a foreign government. 5. One of the ugliest chapters in recent history: How the Utah Supreme Court saved the state's sanity in the battle over school vouchers. 6. Things to do and not to do: A survival guide for those in public relations.
Chris Thomas & Nile Easton
Maximizing the Client Agency Relationship
UTAHPR2009
Schedule
9:00 a.m. Continental breakfast
Eccles Conference Center
9:25 a.m. Welcome
Troy Oldham, Lecturer, Department of Journalism & Communications
9:30 a.m. Keynote
Ron Gunnell, Head of Public Relations of Special Projects for the Mormon Tabernacle Choir
PR - Perception-Reception. The Art of Perception in Business and in Life
10:30 a.m. Breakouts (two sessions, 1 hour each)
Sarah Reale, PR Specialist, Utah State University
Marketing to High School Students Using Web 2.0
Lexie Kite, PhD Student at U of U, freelance journalist and PR specialist
Public Relations Specialist vs. Journalist: Negotiating Your Territory
Tim Brown, Partner, Ricter7
Wake Up Your Creative Genius
Krachel Greenwood, Communications Manager, Make-A-Wish Foundation of Utah
Media Relations and the Non-Profit Industry
12:30 p.m. Networking Lunch
East Ballroom, Taggart Student Center
1:30 p.m. Breakouts
Rolf Koecher, Executive Editor of Davis County Clipper
An Editor's View: Major Public Relations Disasters, and How to Avoid Them
Chris Thomas, Owner & Officer, Intrepid Hybrid Communications & Nile Easton, Senior Public Information Officer, Utah Department of Transportation
Maximizing the Client Agency Relationship
2:30 p.m. Keynote
Pete Codella, APR, President at Codella Marketing, Founder and Owner at NewsCactus, Program Coordinator at Social Media Club of Salt Lake City
Social Media and Search Marketing
3:30 p.m. Closing
Kevin Crouch, USU PRSSA Chapter President
3:35 p.m. Aggie Ice Cream Social
UTARPR2009
Eccles Conference Center
9:25 a.m. Welcome
Troy Oldham, Lecturer, Department of Journalism & Communications
9:30 a.m. Keynote
Ron Gunnell, Head of Public Relations of Special Projects for the Mormon Tabernacle Choir
PR - Perception-Reception. The Art of Perception in Business and in Life
10:30 a.m. Breakouts (two sessions, 1 hour each)
Sarah Reale, PR Specialist, Utah State University
Marketing to High School Students Using Web 2.0
Lexie Kite, PhD Student at U of U, freelance journalist and PR specialist
Public Relations Specialist vs. Journalist: Negotiating Your Territory
Tim Brown, Partner, Ricter7
Wake Up Your Creative Genius
Krachel Greenwood, Communications Manager, Make-A-Wish Foundation of Utah
Media Relations and the Non-Profit Industry
12:30 p.m. Networking Lunch
East Ballroom, Taggart Student Center
1:30 p.m. Breakouts
Rolf Koecher, Executive Editor of Davis County Clipper
An Editor's View: Major Public Relations Disasters, and How to Avoid Them
Chris Thomas, Owner & Officer, Intrepid Hybrid Communications & Nile Easton, Senior Public Information Officer, Utah Department of Transportation
Maximizing the Client Agency Relationship
2:30 p.m. Keynote
Pete Codella, APR, President at Codella Marketing, Founder and Owner at NewsCactus, Program Coordinator at Social Media Club of Salt Lake City
Social Media and Search Marketing
3:30 p.m. Closing
Kevin Crouch, USU PRSSA Chapter President
3:35 p.m. Aggie Ice Cream Social
UTARPR2009
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